Chris Did This | Glasgow Pram Centre
Chris Reilly - Freelance Branding, Graphic designer, Art direction, Website designer, Exhibition & Signage designer in Glasgow, Scotland
Freelance brand consultant, freelance graphic designer, freelance art direction, freelance website designer, freelance signage designer
18777
portfolio_page-template-default,single,single-portfolio_page,postid-18777,ajax_fade,page_not_loaded,,select-theme-ver-3.6,fs-menu-animation-line-through,popup-menu-text-from-top,wpb-js-composer js-comp-ver-5.0.1,vc_responsive

Glasgow Pram Centre — Rebranding

It takes two

Glasgow Pram Centre asked me to carry out a full rebrand, when researching the huge range of prams and pushchairs (among many other items) they had on offer, it was clear there are only 2 main components, a seat/carry cot and wheels. I used this as the basis of the new logo, which consists of only 2 shapes, but allows a lot of variation. There is a core version and a series of alternates.

 

These 2 shapes also are used as graphic elements and to create illustrations. I used a flat, partially muted colour palatte for a clean and timeless identity system.

 

A key part of the branding is a slightly cheeky tone of voice, using lines such as ‘Go forth and multiply’ and ‘Wham, bam, thank you, Pram Centre’

Pram smaller pics 1