Glasgow Pram Centre asked me to carry out a full rebrand, when researching the huge range of prams and pushchairs (among many other items) they had on offer, it was clear there are only 2 main components, a seat/carry cot and wheels. I used this as the basis of the new logo, which consists of only 2 shapes, but allows a lot of variation. There is a core version and a series of alternates.
These 2 shapes also are used as graphic elements and to create illustrations. I used a flat, partially muted colour palatte for a clean and timeless identity system.
A key part of the branding is a slightly cheeky tone of voice, using lines such as ‘Go forth and multiply’ and ‘Wham, bam, thank you, Pram Centre’