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Branding for re-opening of line between Airdrie and Bathgate
As the re-opening of the Airdrie to Bathgate line was entering the final phase, Network Rail required a comprehensive branding strategy to raise awareness and inform stakeholders of the benefits, and in some cases, short term disruptions of the work.
My approach was built on a simple grid which implies construction, direction and most importantly progress. In conjunction with an existing colour palette it was used to create a consistent and strong graphic approach to all materials.